Home to a Vibrant Culture and Community!

The City of La Quinta, incorporated in 1982, is nestled in the foothills of the scenic Santa Rosa Mountains, in the heart of the Coachella Valley. La Quinta is recognized for its world-class golf, thriving arts community, unparalleled quality of life, and strong consumer base - all contributing to La Quinta's bright economic outlook.

La Quinta offers many key ingredients for your successful business venture, including:

• Population Growth - Since incorporation in 1982, the population has increased from 5,260 full-time residents to 37,846 full-time residents today, plus another 12,000+ part-time residents who stay in La Quinta to enjoy the pleasant winter and spring seasons.

• Median Income - $83,412

• Median Age - 49.6

• Number of Households - 15,375

• Assessed Valuation - $10.8 Billion in 2010

• Building Permit Valuation - $102.9 Million in 2014

• Retail Mix - Home to California's first Wal-Mart Supercenter, La Quinta also hosts major retailers including Kohl's, Hobby Lobby, (Super)Target, Sprouts, Big 5, Staples, Best Buy, Lowe's, Home Depot, Costco, Office Depot, Floor & Decor, and Petco. The quaint Village area is home to smaller, boutique retailers, and there are several neighborhood shopping centers throughout the City.

• Restaurants - From upscale, fine dining establishments - both nationally known and locally owned - to family eateries, from casual dining to fast food - La Quinta has a great mix; but there's always demand for more! Click here for a list of restaurants.

• Tourism & Hospitality - The City was named for the famous La Quinta Hotel - now known as the La Quinta Resort and Club. An Embassy Suites is located in the Village area, and Homewood Suites by Hilton and Residence Inn by Marriott welcome guests on the Highway 111 corridor. In the future, Montage and Pendry Luxury Hotels and Residences will be located at TALUS La Quinta.

• Signature Events - The City hosts several largescale signature events throughout the year including the PGA Tour's American Express Golf Tournament, La Quinta Arts Celebration, and IRONMAN 70.3 Triathlon. Neighboring cities also play host to other huge visitor draws such as the Coachella Valley Music & Arts Festival, Stagecoach Country Music Festival, BNP Paribas Open Tennis Tournament, BMW Performance Center & Racetrack, Indio International Tamale Festival, National Date Festival, and the Riverside County Fair.

• Exceptional Quality of Life - Abundant recreation and cultural opportunities, a wide variety of housing options, and excellent schools - all contribute to an outstanding quality of life in La Quinta.

La Quinta has the ideal set of ingredients that combine to serve up unlimited business opportunities. Find out why La Quinta is "The Gem of the Desert." For more information, please contact Gil Villalpando, Director, Business Unit and Housing Development, at (760) 777-7094 or via email at GVillalpando@laquintaca.gov.

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2023 La Quinta Visitor Guide

The new Guide to La Quinta is out now! See why LQ is truly the Gem of the Desert. Check out places to eat, shop and play. You can find your copy at City Hall, the Wellness Center, Library, and Museum as well as many stores around town.

Click the image below to view the digital copy